---
title: 経営者さまに寄り添う「経営のお悩み川柳」DM
description: 第一生命保険が中小企業経営者向けに実施した「経営のお悩み川柳」DM。川柳を活用し、飛び込み営業やテレアポ前の新規リード獲得を狙った施策で、接点創出率20％を達成。ユニークなアプローチで記憶に残るDMを実現。
---

[全日本DM大賞受賞作などの事例と成果｜フュージョンの受賞実績 ](https://www.fusion.co.jp/award)

# [経営者さまに寄り添う「経営のお悩み川柳」DM](https://www.fusion.co.jp/award/awardsreceived_2025_product01)

 作成者: [Admin](https://www.fusion.co.jp/award/author/admin)｜Mar 13, 2025 8:10:08 AM

[完全な記事を表示](https://www.fusion.co.jp/award/awardsreceived_2025_product01)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Admin"
  },
  "dateModified" : "2026-03-18T07:09:21.707Z",
  "datePublished" : "2025-03-13T08:10:08Z",
  "headline" : "経営者さまに寄り添う「経営のお悩み川柳」DM",
  "image" : {
    "@type" : "ImageObject",
    "height" : 3578,
    "url" : "https://6308931.fs1.hubspotusercontent-na1.net/hubfs/6308931/%E3%80%90FUSION%E3%80%91%E5%8F%97%E8%B3%9E%E5%AE%9F%E7%B8%BE%E3%83%9A%E3%83%BC%E3%82%B8%E7%94%BB%E5%83%8F%E6%A0%BC%E7%B4%8D/2025%E5%B9%B4DM%E5%A4%A7%E8%B3%9E/%E7%AC%AC%E4%B8%80%E7%94%9F%E5%91%BD%E4%BF%9D%E9%99%BA%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E6%A7%98/%E7%AC%AC%E4%B8%80%E7%94%9F%E5%91%BD%E3%81%95%E3%81%BE.jpg",
    "width" : 5147
  },
  "mainEntityOfPage" : "https://www.fusion.co.jp/award/awardsreceived_2025_product01",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "受賞実績"
  }
}
```