FUSION directmarketing agency

JP / EN

Marketing becomes more human.

We look at values, empathy, experiences,
emotions that bring into your best solutions
for your marketing challenges.

WHAT WE DO

Fusion is a direct marketing agency which provides strategic planning, purchase data analysis, creativity development and results measurement.

Consulting & Planning

We aim to build long-term trusted relationships with our customers. We believe in our consultative approaches that KPIs are set to evaluate optimal success towards reaching your goals based on data and data analysis. We are responsible for success measurement on each marketing efforts. Measurable data is used during the PDCA cycle and a simple and effective approach for solving problems is provided and we work together to manage changes in this agile business environment.

Analytics & Research

Direct Marketing uses empirical data analysis based on different kinds of marketing and customer data. We gather data from across all marketing channels for verification through data science and data engineering for optimal marketing services. Accumulated big data must be made available and data sciences will help us lead to solutions.

Creative

It is the role of creativity in advertising which plays the major role in engaging emotions of your target audience. What communication style and channels do your customers prefer? Among different marketing vehicles across awareness, consideration and purchase, we will select most relevant ones with you.

Technology

We have long been providing a Point of Sale disclosure system and a reward program management system, and have recognized the value of technology used in marketing functions. We currently are making proposals on the usage of Marketing Automation and private Data Management Platforms by consultation.

Customer Support

Managing multiple subcontractors can be complicated and inefficient marketing efforts by silos within an organization are pitfalls to avoid. We provide an efficient centralized operation for marketing management and a customer support desk as well.

Education

We have partnered with U.S. DMA (Data & Marketing Association) and started providing educational opportunities for Japanese marketers and advertisers. The program is taken entirely online in Japanese and you become a DMA certified marketer. Fusion has dealt with more than 1,000 companies over the past 25 years, and will offer knowledge and skills on direct marketing domestically.

COMPANY PHILOSOPHY

VISION

Top direct marketing agency

MISSION

We contribute to the creation of a society where consumers and businesses can both enjoy and
share the values of life though a good quality of direct and ongoing interactive communications.

SOME OF OUR CLIENTS

  • IEON MALL
  • 長坂養蜂場
  • コープデリ
  • いなげや
  • LeTAO

AWARDS RECORDS

We are a recognized awards winner in the Japan Post's Direct Mail Awards, the largest direct mail competition which evaluate the advertisement strategy of direct mail. We won a Bronze at Caples Awards in 2016, the first Japanese company to celebrate its achievement, who also won DMA International Echo Awards in 2014 and 2015. We specialize in strategy planning, targeting, timing and offers that all reflect in creativity and the results.

All Japan DM Awards
Caples Awards
DMA INTERNATIONAL ECHO AWARDS

ABOUT US

We have handled more than 30 billion detailed records of data and know different analytic approaches which match respective scales from small to large data analysis. We focus on tools and techniques on direct marketing in order to supply best possible solutions to both companies and customers by gaining customer insight from multitudes of data.

Establishment
December 27, 1991
Capital
¥212,928,000
Chairman
Hidekatsu Hanai
CEO
Takuya Sasaki
Office locations

Headquarters
Fusion building, 2-30, Minami 15, Nishi 9, Chuko-ku, Sapporo, Hokkaido 064-0915 Japan
Phone : +81-(0)11-551-8055 Fax : +81-(0)11-551-8177

Tokyo Office
7F Kojimachi Tsuruya Hachiman Building, 2-4, Kojimachi, Chiyoda-ku, Tokyo 102-0083 Japan
Phone : +81-(0)3-5212-2468 Fax : +81-(0)3-3263-0246

Fukuoka Office
#1005 Park Avenue22, 4-13-16, Hakata Ekimae, Hakata-ku, Fukuoka 812-0011 Japan
Phone : +81-(0)92-437-3900 Fax : +81-(0)92-437-3910

CONTACT US